Improving Localization and SEO with Translatable URL Handles on Shopify: A Big Leap Forward

At shoplab, we continually stay ahead of the curve, ensuring we’re on top of all new features and updates that can elevate your eCommerce experience. Today, we’re excited to share a significant advancement in Shopify’s platform that allows for greater localization of your online store – translatable URL handles.

As of June 26, 2023, Shopify has enriched the eCommerce environment by enabling merchants to employ the TranslationsRegister GraphQL API. This innovation means you can register translations for resource handles, thereby creating localized online store URLs.

The brilliance of this update lies in providing a direct solution for localizing your shop’s URLs. With just a few simple steps in the free Shopify app “Translate & Adapt“, you can now translate your shop resource URL handles into different languages. This update is not just user-friendly but also significantly contributes to improving your shop’s SEO, as localized URLs can enhance your page ranking in countries and regions that speak your selected languages.

It’s as simple as:

  1. Install the “Translate & Adapt” app from here.
  2. Go to the “Apps” tab in your Shopify dashboard and select the “Translate & Adapt” app.
  3. Select your desired language and navigate to Products
  1. Select a product and translate the URL handle to reflect your desired language.

For instance, your product URLs can now be tailored as for English-speaking customers and for Spanish-speaking customers.

This fantastic update extends across various resource types, including Products, Collections, Articles, Blogs, and Pages. Best of all, this change is supported across all API versions, ensuring it’s accessible to all Shopify merchants.

At shoplab, your trusted Shopify expert studio, we’re dedicated to helping you harness the power of these new features. If you are not yet a shoplab client and are interested in a consultation, simply click here to schedule an appointment in our calendar.

In summary, Shopify’s now translatable URL handles represent a long-awaited update that holds high importance primarily for the search engine optimization (SEO) of your store. Your localized URLs can enhance your page ranking in countries and regions that speak your selected languages. As always, shoplab stands by your side every step of the way.